Privacy policy

Privacy Policy
Last updated: October 1, 2026

Steelcrest Performance LLC ("Steelcrest Performance," "we," "us") operates this website and online store, where we sell tires, wheels, and off-road accessories, and offer tire mounting, balancing, and installation services at our shop in Brooks, Kentucky (together, the "Services"). Our online store is powered by Shopify. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, make a purchase, schedule a service, or communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is handled.

Personal Information We Collect

"Personal information" means information that identifies or can reasonably be linked to you. It does not include anonymous or de-identified information. Depending on how you interact with us, we may collect:

  • Contact details: name, billing and shipping address, phone number, and email address.
  • Payment information: payment method, transaction details, and payment confirmation. Card payments are processed by our payment processors, and we do not store your full card number on our own systems.
  • Account information: username, password, preferences, and settings.
  • Order and transaction information: items you view, add to your cart, purchase, return, exchange, or cancel, and your order history.
  • Vehicle information: details you give us to help confirm fitment or schedule service, such as year, make, model, tire and wheel size, and suspension or lift setup.
  • Financing information: if you choose to pay with a third-party financing or lease-to-own provider, we receive limited information such as approval status, approved amount, and transaction details. We do not receive your full application or credit report.
  • Communications: messages, photos, and other information you send us, such as customer support requests, warranty claims, or return requests.
  • Device and usage information: IP address, browser, device identifiers, and how you navigate the Services, collected through cookies and similar technologies.

Where We Get Your Information

  • Directly from you, when you create an account, place an order, schedule service, or contact us.
  • Automatically, through your device and the use of cookies and similar technologies.
  • From our service providers, such as Shopify, payment processors, shipping carriers, and financing or lease-to-own providers.
  • From manufacturers or distributors, for example when processing warranty claims.

How We Use Your Information

  • To provide and improve the Services: to process payments, fulfill and ship orders, arrange local pickup, schedule installation, process returns and exchanges, manage your account, remember your preferences, and verify product fitment.
  • Marketing and advertising: to send promotional emails or text messages, and to show you ads based on items you viewed, added to your cart, or purchased. You can opt out at any time.
  • Security and fraud prevention: to verify orders, authenticate accounts, and detect or investigate fraudulent or unauthorized activity.
  • Communicating with you: to provide customer support, order updates, pickup notifications, and warranty assistance.
  • Legal reasons: to comply with applicable law and valid legal requests, resolve disputes, and enforce our terms and policies.

How We Disclose Your Information

  • Shopify and service providers that help us run the business, such as payment processing, hosting, analytics, customer support, shipping, and freight carriers.
  • Financing and lease-to-own providers, only when you choose to use them. These companies are independent from us, and their use of your information is governed by their own privacy notices and your agreement with them.
  • Manufacturers and distributors, when needed to process warranty claims or special orders.
  • Marketing and business partners, to provide advertising services. We use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Depending on where you live, you may have the right to opt out of this sharing (see "Your Rights and Choices").
  • At your direction or with your consent, for example to ship products to a third-party installer you designate.
  • In connection with a business transaction, such as a merger, sale, or bankruptcy, and to comply with legal obligations such as subpoenas or court orders, to enforce our terms, and to protect our rights and the rights of others.

Relationship with Shopify
Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you. Information you submit is transmitted to and shared with Shopify and third parties that may be located outside the country where you live. We also use certain Shopify enhanced features that incorporate data from your interactions with our store, other merchants, and Shopify. For these purposes, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights. To learn more, see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal at https://privacy.shopify.com/en.

Third-Party Websites and Links
The Services may link to websites or platforms operated by third parties, including manufacturers, financing providers, and social media. We are not responsible for their privacy or security practices, so please review their policies. Information you post on public or social media platforms may be viewable by others.

Children's Data
The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, contact us and we will delete it. We do not have actual knowledge that we "sell" or "share" personal information of individuals under 16.

Security and Retention
No security measure is perfect, and we cannot guarantee perfect security. Please do not send sensitive or confidential information, such as full card numbers, through unsecure channels like regular email. We keep your personal information only as long as needed to provide the Services, maintain your account, handle returns and warranty claims, comply with legal and tax obligations, resolve disputes, and enforce our policies.

Your Rights and Choices
Depending on where you live, you may have some or all of the following rights. These rights are not absolute, and we may decline a request where the law allows.

  • Access / Know: request the personal information we hold about you.
  • Delete: request that we delete your personal information.
  • Correct: request that we correct inaccurate information.
  • Portability: request a copy of your information or its transfer to a third party, in certain circumstances.
  • Opt out of sale or sharing for targeted advertising: you can opt out through the Shopify opt-out portal at https://privacy.shopify.com/en. If you visit our site with the Global Privacy Control signal enabled, we will treat it as an opt-out request for that browser and device, and for your account if we can link it. We do not recognize other "Do Not Track" signals. To learn more, visit https://globalprivacycontrol.org/.
  • Manage communication preferences: use the unsubscribe link in our emails, or reply STOP to our text messages. We may still send you non-promotional messages, such as order, pickup, or service updates.

To exercise your rights, contact us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity first, and you may use an authorized agent to make a request on your behalf, with proof of authorization.

Complaints
If you have a concern about how we handle your personal information, contact us using the details below. Depending on where you live, you may also have the right to appeal our decision or file a complaint with your state's attorney general or other regulator.

International Transfers
We are based in the United States, but Shopify and our other service providers may store and process your information in other countries.

Changes to This Privacy Policy
We may update this policy from time to time. We will post the revised version on this website with a new "Last updated" date and provide notice where required by law.

Contact Us
For questions about this policy, or to exercise your rights:
Steelcrest Performance LLC
3259 Coral Ridge Rd, Suite 1, Brooks, KY 40109, United States
Email: sales@steelcrestperformance.store